Wednesday, August 30, 2006

How To Turn $5000 To $25 Million

...selling to babies

Most great ideas are born from a need. The Baby Einstein Company LLC based in Littleton, Colorado, came from Julie Aigner-Clark's need for a learning tool for her infant daughter. In 1995, this former teacher and new mom read the latest research regarding babies' capacity to learn. Finding nothing in stores that used the research and that was developmentally appropriate, educational and fun, Aigner-Clark decided to create something herself. Her first video, Baby Einstein, featured intriguing pictures and mothers speaking different languages.