Tuesday, August 29, 2006

Mobile is HOT with newspapers

More Newspapers develop a mobile strategy

"Figuring out the right models will come later, says Atwood. "It's early enough in the game that it's hard to say which models are going to dominate."

At USA Today, offerings include a WAP site, SMS text information and a mobile sudoku game. Users can browse a site with sections that include news, sports, life and tech. Or they can text a code for a stock listing and receive a return text with the latest price.

Just as with the web or the printed edition of a newspaper, what users look for in mobile content varies, says Matt Jones, who heads up USA Today's mobile initiatives.

"It's a combination of things. In the case of the game, people have some downtime, but for the mobile WAP site, people just want a quick bite of the latest news or sports," he says."