Monday, March 26, 2007

Newspaper ad revenues drop


Link

For newspapers, February was the cruelest month. So far.

Revenue from advertising was in striking decline last month, compared with February a year ago, and were generally weaker than analysts had expected.

And while there was one piece of good news for the industry — ad spending on newspaper Web sites rose — many industry watchers were wondering whether the February declines were part of a short-term slump or whether they signal a deepening systemic problem.