Tuesday, July 24, 2007

Study: More Radio play = less record sales

Link

The study, written by Stan Liebowitz, an economics professor at the University of Texas at Dallas, compared record sales and music radio listening in some 100 American cities from 1998 to 2003. It found that, very roughly, an hour's worth of radio listening per person per day, over the course of a year, corresponded with a 0.75 drop in the number of albums purchased per capita in a given city. Professor Liebowitz has proposed that people use radio listening as a substitute for buying music.