Monday, October 29, 2007

8% nationally read Blogs, 11% in Nashville

Nashville 11%, Memphis 8%, Chattanooga 6%, Knoxville 6%


NEW YORK, Oct. 24 /PRNewswire/ -- Scarborough Research, the leading local market research firm for identifying consumer and retail behaviors in the United States, finds that Austin, TX, Portland, OR, San Francisco and Seattle are the top markets for people who read or contributed to blogs.

Fifteen percent of adults in Austin are bloggers*, and they are 78 percent more likely than the national average to be in this consumer group. Fourteen percent of Portland adults are bloggers; followed by San Francisco and Seattle, with 13 percent of adults blogging in these cities. Nationally, eight percent of all consumers are bloggers.


"Bloggers tend to have a different relationship with the Internet than the average user. They are more likely to advantage of its utility for standard household and personal tasks, such as email, shopping and online banking," said Mr. Meo. "Given that they are contributing to the content of the Internet itself, it's not surprising that bloggers are more advanced online than your average Internet user, and more tech savvy overall."

Demographically, bloggers are young and hail from middle class families. They are 66 percent more likely than the national average to be between the ages of 18 and 34. Fifty percent of bloggers are part of a household that has children under 17, as opposed to 41 percent of the total population. Bloggers are 20 percent more likely than the national average to have an annual household income between $50k and $100k per year.