Friday, October 19, 2007

TV Viewing time per household FLAT


Nielsen released information showing that average TV viewing for US households was flat from 2005-6 to 2006-7 at 8:14 per day.

Average Primetime household viewing fell 1 minute from 1:11 to 1:10.

That flattening and decline also take into account Live+7 viewing for 2005-6 and 2006-7, so live viewing of TV shows are showing declines, but we have no specific data.

Nielsen also said that DVR ownership more than doubled in the last 2 years to 20.5% of TV households up from 17.2% of households in May, 2007 and 8% in January, 2006.