Last month VanityFair.com published an enlightening article that unfortunately got lost in the holiday shuffle and didn't get a lot of play. It's worth reading so I want to highlight it here.
The article examines a voter registration data broker named Aristotle, which buys voter registration lists from counties and states. It then combines that information with highly personal and detailed information about voters that it mines from various other sources before reselling the data to candidates, political operatives, and commercial entities.
The company has quietly become the largest voter registration data broker in the country and is the go-to source for people like political mastermind Karl Rove to learn everything about you, such as how much money you make, whether you own a gun and potentially even what medical procedures you've had done.