American consumers are "spoiled" by a marketplace that offers them an expanding menu of selections for all kinds of products and services. The last thing they want is a Government mandated healthcare system that restricts choices. Woe to the politician who tries to take away this ever expanding array of healthcare choices.
"More than anything, the findings convince us that Americans no longer see themselves only as patients, but as consumers who want to take greater control of their health care," Keckley said. "Consumers will redefine our health care market, but how they do it is the most important strategic question the health care industry must answer."