Kroger wants your tax stimulus check

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The grocer said Wednesday that it will offer customers an incentive to exchange their economic stimulus checks from the Internal Revenue Service for a Kroger gift card. A customer with a $300 check will get a gift card for $330, two $330 gift cards for $600; and four $330 gift cards for $1,200.

"Grocery bills represent a significant expenditure for the average American family," says David Dillon, chairman and CEO, in a news release.

Customers can exchange their checks for gift cards in the customer service center of any of the chain's stores between May 2 and July 31, Kroger said. A Kroger "customer loyalty card" is also required. The program is limited to one per household, with a limit of $1,200.