Only one-quarter of adults (25%) favor signs that say “Happy Holidays.” Those figures are virtually unchanged from our survey conducted this time last year.
Men (71%) favor “Merry Christmas” slightly more than women (65%).
From a politically partisan perspective, Republicans (84%) overwhelmingly prefer “Merry Christmas” more than Democrats (51%). Far more Democrats (43%) wish for “Happy Holidays” signs than Republicans (13%).
In terms of age, men (73%) and women (68%) over 40 want signs to say “Merry Christmas” slightly more than men (63%) and women (55%) under 40.
Regardless of what the signs say, 53% will be attending a Christian church service on Christmas Eve or Christmas Day this year. That’s down four points from last year. One-third (32%) do not plan to go to a service.
Adults over 40 are much more likely to attend a Christmas service than those under 40. Also, married adults (59%) will go to a church service on Christmas Eve or Christmas Day more than those who are not married (42%). In addition, Republicans (68%) are more likely to go to a Christmas church service than Democrats (45%).