This Tennessean article says wine retailers are expanding their outreach to the less wine educated.
What the article doesn't say is that Tennessee wine buyers are treated like slaves by the liquor lobby and General Assembly in Tennessee. The liquor lobby has spent millions over the years lobbying the Tennessee General Assembly and with good result. Tennessee wine consumers are treated like criminals by their own government if they buy wine online or they try to ship their own wine to friends out of State. This is an absolutely ridiculous state of affairs and is another example of government robbing us of our economic freedoms. It has GOT TO STOP if we have any claim to being free people.