Tuesday, October 27, 2009

LSU Stadium United Way text-msging nets $8,550

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The Capital Area United Way raised $8,550 Saturday night through a text-message campaign during the LSU-Auburn game at Tiger Stadium.

In an effort to use mobile technology for philanthropic purposes, United Way President and CEO Karen Profita said, the nonprofit agency made a plea to Tiger fans to make a $5 donation by sending a text message, according to a news release.

The plea — made during the first timeout in the first quarter of the game — brought in $8,550 from more than 2,558 text messages sent, Profita said.