The Capital Area United Way raised $8,550 Saturday night through a text-message campaign during the LSU-Auburn game at Tiger Stadium.
In an effort to use mobile technology for philanthropic purposes, United Way President and CEO Karen Profita said, the nonprofit agency made a plea to Tiger fans to make a $5 donation by sending a text message, according to a news release.
The plea — made during the first timeout in the first quarter of the game — brought in $8,550 from more than 2,558 text messages sent, Profita said.
Tuesday, October 27, 2009
LSU Stadium United Way text-msging nets $8,550
Posted by Ben Cunningham at 8:55 AM