Wednesday, November 11, 2009

Avg Time spent viewing TV at all time high


The average American spent “four hours and 49 minutes a day on average in front of the TV” during the most recent TV season, The Nielsen Company said Tuesday. A few minutes shy of the five-hour mark, the 2008-9 season average is the highest ever, according to Nielsen, up four minutes from the previous year. Compared with 10 years ago, viewing is up 20 percent.

And how long are the TV sets turned on in households? For eight hours and 21 minutes a day, says Nielsen, which measures seasons from September to September.