Monday, November 30, 2009

The Federal Reserve is coming to your local Theatre

Don't remember the Fed doing this sort of thing before...could this be part of a stealth PR campaign to make us feel all warm and fuzzy about an institution that is failing miserably at its primary mission of maintaining the value of our currency.

Timed for the upcoming kickoff of the holiday shopping season, the Fed said Wednesday it will run ads in 12 movie theaters from Black Friday through Dec. 3.

Sandwiched between soft drink and popcorn ads, the 45-second spots will provide shoppers with tips to help them avoid racking up unnecessary charges and fees on their credit cards.

Those tips include:

-Paying bills on time to avoid late fees.

-Staying below credit limits to avoid fees and higher interest rates.

-Paying more than the minimum payment each month, which over time will cut down on interest charges.

-Paying attention to transactions fees for things like cash advances or paying a bill by phone.

-Watching for changes in account terms.

The ads will run in Boston, New York, Bensalem, Pa., Valley View, Ohio, Hanover, Md., Boca Raton, Fla., Chicago, Hazelwood, Mo., Edina, Minn., Olathe, Kan., Houston and Long Beach, Calif., said Fed spokeswoman Susan Stawick. By selecting those locations, each of the Fed's 12 regional banks are represented.