Tuesday, May 11, 2010

Let the doctors give you their best price on Pricedoc.com

Link HT: Newsalert

If PriceDoc has its way, masses of people will go online to bid for routine medical and dental procedures a lot like airline tickets. Find a doc near your house. Agree on the price for a nose job. Pay the doc in cash.

This is a simple idea with appeal to many doctors and patients, but as best I can tell at this point, it has probably generated more buzz than business. Still, I figured it was worth a closer look and so I spoke recently with Pat Bradley, the company’s president and chief operating officer.

PriceDoc’s executives are in Solana Beach, CA, (about 22 miles north of San Diego) although its sales and marketing team and most of its customers are in Seattle, Bradley says. The company says it has raised $7.5 million in seed capital, hired a team of 17 employees, and gone to work building a directory of more than 3,100 healthcare providers who are willing to accept straight-up cash payments without any health insurer middleman getting involved. Patients get more transparency, by being able to tell upfront how much a set of, say, new dental braces will cost, and dentists arguably save a lot of time and money by reducing hassles.