The Thursday, November 25 world premiere of PUNKIN CHUNKIN 2010 posted a record cumulative 1.98 HH / 1.51 P25-54 between a Discovery Channel and Science Channel simulcast. PUNKIN CHUNKIN 2010 was the highest-rated program on Discovery Channel since SHARK WEEK’S Into the Shark Bite on August 1, 2010 (+150% vs. Nov ’09 Prime, 0.54 P25-54). Earning a 1.72 HH / 1.35 P25-54, the 8-10PM special premiere telecast was the #1 non-sports telecast among ad-supported cable networks during primetime among P/M25-54 and P/M18-49. It was also the #1 ad-supported cable telecast among W25-54 and W18-49 (excluding sports/movies).
Driven by tune in for PUNKIN CHUNKIN 2010, Discovery Channel was the #3 cable network in delivery during primetime, among P/M25-54 and P/M18-49 (no exclusions), ranking only behind NFLN and ESPN, both airing football.