Tuesday, December 06, 2011

Famous charities lost millions on abysmal fundraisers

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Professional fundraiser Dialoguedirect Inc. did a campaign that raised $3.6 million for Children International — but wound up costing the charity $3.9 million, according to data from the attorney general. That’s a return of minus 117 percent, and it makes Children International the Golden State’s biggest loser on an individual fundraising campaign last year, from a raw dollar perspective.

Not far behind was a drive by the American Society for the Prevention of Cruelty to Animals, which gets four out of four stars from Charity Navigator and good ratings from Forbes. Grassroots Campaigns Inc. did a campaign that had revenues of $1.58 million, but wound up costing the ASPCA $1.9 million. That’s a return of minus 121 percent.